GateHouse Maritime data insights can make a difference in the maritime sector
Today, an increasing number of maritime companies actively use data insights to improve sales and supply chain activities, and increase revenues. While the maritime industry has been reluctant to engage in the use of data insight and machine learning, things are about to change.
According to the leading data and analytics firm, GateHouse Maritime, data insights can make a great difference in the maritime sector. With a combination of historic and real-time ocean data, machine learning, and smart algorithms, maritime supply companies can predict vessel destinations and arrivals with high precision.
CEO at GateHouse, Martin Dommerby Kristiansen, said: “Traditionally, vessel tracking has been a time consuming, manual process characterised by imprecise predictions and uncertainty.
“But today, the process can be automated and turn large amounts of data into tangible leads and sales: With the help of data insights, it is possible to predict arrivals several days in advance with almost 100 percent accuracy. This allows maritime supply companies to obtain an obvious competitive advantage, as they can operate proactively and sell services to potential customers days before a given vessel calls into port.”
The need for efficiency in the maritime sector has led companies to actively use data as a measure to optimise the supply chain. This has paved the way for new ship supply services centred around data insights and machine learning to increase figures.
For more information visit www.gatehouse.com
21st June 2021
