Logistics solutions firm TALKE unveil rebrand

The company TALKE will start a gradual roll-out of a new corporate identity with immediate effect. In this, its anniversary year, TALKE has invested a lot of time into defining its position and plotting a path for a successful future.

The new corporate design and slogan, “always a smart move”, draw on the company’s 75-year history.

Alfred Talke, member of the executive management team and a shareholder, said: “When my grandfather founded TALKE, he saw his primary task as being to develop solutions to the challenges facing his customers.

“We are continuing this self-concept as we embrace the future and make logistics a success factor for our customers.”

The company laid out the key success criteria for this as the global TALKE team’s pioneering spirit, expertise and engagement, as well as their focus on responsibility.

As a family business, TALKE says it is aware of its special responsibility in ecological, economic and social terms.

On the basis of its newly formulated mission statement, TALKE will look to sharpen its strategic focus with an even greater emphasis on customers and their requirements.

The new brand expresses this more clearly defined self-concept, consciously combining tradition and modernity.

For more information visit www.talke.com