Wincanton puts innovation at the heart of customer experience

Wincanton puts innovation at the heart of customer experience


Innovation improves the customer experience, ensures exceptional execution and builds supply chain resilience, when implemented effectively. Wincanton has built a collaborative network of partners to ensure customers in efficient order efulfilment benefit from a tried and trusted approach which puts innovation at its heart.

Wincanton’s Innovation centre is at the centre of its commitment to shaping the digital supply chains of the future through collaboration and innovation. This unique space, located adjacent to The WEB, Wincanton’s state-of-the-art automated efulfilment facility, is a real showcase of the way we are transforming supply chains for British businesses.

Visitors to the Innovation centre are taken on a journey into the future of supply chains. Among a multitude of thought-provoking, interactive exhibits, visitors can discover how online retail and final mile deliveries are evolving as a result of the technological revolution which is changing supply chains.

In 2021 the UK government acknowledged the power of innovation in its UK Innovation Strategy. Here, it stated: “Innovation is the lifeblood of businesses. It allows firms to compete in the market, creating exciting new products and services for their customers and bringing down their costs by improving their efficiency. Innovative firms are more likely to win a greater share of existing markets and create new markets.”

Innovation is at the heart of efficient order efulfilment, driving improved performance and streamlined processes across eCommerce. From inventory management to order picking, packaging to home-delivery, online shoppers benefit from fast, flexible and, increasingly, sustainable supply chains which utilise the latest innovations to improve the customer experience.

Wincanton launched its W2 Labs programme in 2017 to encourage scale-ups and emerging suppliers to pitch ideas for innovations that drive improvements across the supply chain.

Wincanton’s tried and trusted approach to innovation, built through partnerships with leading suppliers, early engagement with innovators and an innate understanding of our customers truly places innovation at the heart of efficient order efulfilment.

For more information visit www.wincanton.co.uk

20th December 2021