VAROPreem has announced the launch of Preem Redefine HVO100 in Norway, a renewable diesel certified with the Nordic Swan Ecolabel.

The fuel meets the ecolabel’s stringent criteria for responsibly sourced, traceable and controlled feedstocks, as well as mandatory annual documentation of greenhouse gas emissions. It is produced from raw materials including residues from paper pulp production and the food industry, and does not contain palm oil, palm-based residues or soybean oil.

According to the company, Preem Redefine HVO100 delivers a minimum 90 percent reduction in fossil CO₂ emissions compared with conventional diesel, calculated in line with Article 31 of the EU Renewable Energy Directive (RED II). The launch comes at a time when Norway continues to lead in vehicle electrification; however, more than one million diesel passenger cars and approximately 700,000 diesel-powered commercial vehicles remain in operation nationwide.

The product is manufactured at VAROPreem’s production hub in Gothenburg, Sweden, and will initially be supplied to the Norwegian market through bulk sales to commercial customers.

The Nordic Swan Ecolabel, the official ecolabel of the Nordic region, is awarded to products and services that meet strict environmental and climate requirements.

Magnus Heimburg, Deputy CEO and EVP for Markets and Customer Relations at VAROPreem, noted that while Norway is setting the pace in electrification, the full transition of the vehicle fleet will take time. He highlighted that renewable fuels such as Preem Redefine HVO100 can enable immediate emissions reductions without requiring vehicle modifications.

Bjørn Olav Strandli, Market Manager at the Nordic Swan Ecolabel, stated that renewable diesel certified under the scheme represents an important contribution to the transport sector’s transition, particularly at a time when energy security and decarbonisation must progress in parallel.

Preem Redefine HVO100 has an annual production capacity of 300,000 m³ and is available in both Sweden and Norway. Chemically comparable to fossil diesel, it can serve as a direct substitute in existing diesel vehicles, subject to manufacturer approval. Vehicles marked “XTL” on the fuel cap are approved for HVO100 use.

The launch follows the completion of VARO Energy’s acquisition of Preem AB on 16th January 2026, forming VAROPreem and creating a combined energy business with expanded scale and operational capability across the Nordic region.

For more information visit www.varopreem.com/en/home/