Aramex Uk primed to meet soaring demand amid one of retail’s silent peak periods
Amidst the flurry of well-documented retail peaks such as Black Friday, Cyber Monday, and Christmas, there’s one month that often slips under the radar as a prime opportunity for retail and e-commerce brands: Ramadan.
Aramex UK, a leading global provider of logistics and transportation solutions, has been a pivotal player during this significant month since 1986, assisting businesses in navigating the complexities of shipping internationally to countries observing Ramadan.
The holy month of Ramadan, observed by nearly 1.9 billion Muslims worldwide from March 10 to April 9 this year, traditionally marks a period of fasting, prayer, and reflection. This time also sees a surge in online activity and purchasing as Muslim populations seek gifts, clothing, and essentials for celebrations leading up to Eid al-Fitr.
For logistics specialists like Aramex UK, Ramadan is one of the busiest periods of the year, with increased demand for cross-border sales during shorter working hours in Muslim countries. This surge in demand, coupled with reduced business activity, poses challenges for retailers in keeping goods flowing seamlessly.
With customs brokerages, shipping companies, and freight forwarders operating on reduced schedules, the need for a global logistics provider with a robust network becomes crucial to meeting the demands of Ramadan. Additionally, limited cargo space and increased air freight costs further compound the logistical challenges during this period.
Despite economic uncertainties and inflation, consumer spending during Ramadan is expected to rise, propelled by the growing trend of online shopping. Aramex UK has been proactive in preparing its clients for this surge, ensuring operational flows and forecasts are continuously reviewed and local networks are adequately resourced.
Umar Butt, regional CEO of Aramex UK & Europe, emphasised the importance of proactive planning for Ramadan, likening it to mainstream retail peaks like Christmas or Black Friday. Butt highlighted the significance of shipping ahead of time to mitigate potential delays and surcharges associated with high volumes and reduced working hours.
With its extensive network in the Middle East and decades of experience facilitating shipments to Ramadan-observing countries, Aramex UK stands ready to support its clients with a robust plan built on prepared forecasts and on-the-ground support.
As Ramadan approaches, Aramex UK remains committed to ensuring its clients’ goods are delivered on time, navigating the unique challenges posed by this bustling period in the retail calendar.
For more information visit www.aramex.com
8th March 2024
